Selling a luxury property is very different from selling a regular home. In real estate, higher selling prices typically requires a more complex approach.
To be successful in the high-end luxury market, you need to have a creative, effective, and versatile marketing plan that will reach a lot of luxury homebuyers.
Below are a few helpful tips:
Remember why you bought the home
The first step is to remember what exactly it was that motivated you to buy the home. It could be its close proximity to schools, the access to scenic trails, the beautiful views, or something else.
This will help give you an idea on the features you should highlight, which will pave the way to attracting like-minded buyers, as they are the ones most likely to make similar decisions.
Make use of technology to make it easier for non-local buyers
High-priced homes usually attract buyers not from the local area. Your job is to make things easier for them. Through the use of technology, you can help them experience the property even if they’re miles away.
Go the extra mile by looking into incorporating virtual tours and 360-degree photos to your marketing strategy. This will help buyers get a better visualization of the property, giving them more incentive to see the home for themselves, which will hopefully pave the way to a successful transaction.
Always make use of professional photography
To successfully market a high-end home, you can’t afford to have amateur looking photos. Hiring an experienced professional photographer is a must when you’re selling luxury properties.
A professional photographer will know what to focus on and highlight, capturing your home in the best light possible. This will give your home an edge over the competition once your listing goes public.
If the home is located on a significant piece of property, you may also want to consider highlighting this through the use of aerial drone photography – many of today’s professional photographers offer this feature, so be sure to ask.
Work with your agent
Real estate professionals are there to serve you, their client. Unfortunately, this may mean you have to listen to some hard truths about the home, go through the staging process, and discuss the property’s listing price.
Remember that your agent is there to set realistic goals for you. If you and your agent communicate well, it’ll be much easier for you to understand what needs to be done.
Always keep in mind that the selling process can take some time. There’s no need to rush. Feeling pressured to sell a home quickly will not only make things more difficult, but it can actually make the process longer.
If you’re in a rush to sell, you may ignore important market trends, make it extra difficult for your agent, and even drive off some potential buyers.
Just remember to work closely and follow the lead of your agent, as he or she has the experience, and knows exactly what to do to create a solid, effective marketing strategy.